The Full Story
About Us
It was difficult watching friends who are amazing in person struggle to connect online. Brilliant, kind, interesting people limited by algorithms and the constraints of digital first impressions. This disconnect inspired me to dive deep into the science behind successful online dating profiles—and there's a surprising amount of research out there.
I'll be honest—I struggled with dating before the apps came along. When online dating first emerged, I embraced how it made that intimidating first step easier. But as the digital dating world evolved, I noticed something concerning: people became more like products than individuals, reduced to a series of photos and bullet points to be quickly judged.
What I discovered was both simple and profound: most people can dramatically improve their results with relatively minor adjustments to their profiles. Small changes in photo selection, bio content, and messaging approach can make the difference between being overlooked and making meaningful connections.
First Impressions was born from this realization. I created this service to help people overcome the same challenges I faced—and that I've watched countless friends struggle with. Our approach combines data-driven insights with a deep understanding of what makes authentic connections possible in a digital world.
We're not about gaming the system or creating false impressions. We're about helping you translate your genuine self into the language of dating apps so the right people can find you. Because behind every profile is a real person worthy of being seen for who they truly are.I'd love to help you navigate whatever dating challenges you're facing.
Everyone deserves to be recognized for the unique individual they are—even in a world of algorithms and swiping.
Thank you for visiting!
Toby
Mission
At First Impressions, our mission is to transform digital dating from a source of anxiety into a pathway to authentic connection. We empower individuals to present their true selves effectively in the digital world, using research-backed methods that bridge the gap between who they are and how they appear online. By combining data-driven insights with human empathy, we help people move beyond profile frustration to focus on what matters most—forming meaningful relationships in an increasingly digital world.
Values
Authenticity Above All: We believe in showcasing your genuine self, never encouraging misrepresentation. Your best match will appreciate the real you.
Evidence-Based Approach: Our recommendations are grounded in research and data, not personal opinions or passing trends.
Respectful Confidentiality: We treat your personal information with the utmost care, recognizing the vulnerability sharing your dating journey requires.
Human Connection: Technology should facilitate relationships, not complicate them. We focus on the human element behind every profile.
Inclusive Excellence: We celebrate diversity in dating preferences, relationship goals, and personal expression, tailoring our approach to your unique journey.
Continuous Improvement: Dating platforms and social norms evolve, and so do we—constantly refining our methods based on new research and feedback.
Empowerment Through Knowledge: We don't just improve profiles; we help you understand the why behind our recommendations, giving you skills for long-term dating success.